Finding new clients for your tech business was never easy, but it has become near impossible in the past decade. Outbound marketing is one of the best ways to get new leads directly. But what is outbound marketing in the B2B tech context?  

What does outbound mean? And what are the best practices for B2B tech marketers?

What are the right tools for an outbound marketing campaign and how it can help your business, especially in the B2B tech industry?

This blog will look at different aspects of outbound marketing and how you can use these tools to build a successful outbound marketing campaign.

What is Outbound Marketing?

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When you hear about outbound marketing, traditional advertising such as TV commercials or newspaper ads may bring to mind. Inbound marketing, on the other hand, is more about using the internet to attract customers to your business. However, outbound marketing and inbound marketing are simply two sides of the same coin. They’re both important to your business, and they’re both worth investing in.

Outbound marketing is a classic term in the world of marketing and sales. It is so classic that it is the marketing buzzword that pretty much everyone has heard of. This buzzword can be traced way back to about the 1960s when Bill Bernbach was the man behind the classic advertising campaigns for Volkswagen and Avis. It can be very effective in generating leads if executed properly

Not only is it an essential part of every marketing campaign, but it is also one of the most cost-effective and profitable forms of marketing, and is one of the most used mediums in B2B. 

This type of marketing is not what it used to be. There are plenty of alternatives to traditional outbound marketing, but I still think it has its place, especially in the early stages of a business. 

What is B2B Outbound Marketing?

Outbound marketing in the B2B technology context is the online equivalent of a sales call, a demo, or a tech support phone call. B2B outbound marketing is a pre-selling and lead generation activity. It’s a way for a company to reach out to a prospect, and proactively provide information that helps address their pain points.  And it has the potential to be so much more. 

Inbound marketing, on the other hand, is more all about engaging prospects, winning leads, and nurturing prospects. B2B tech marketers can adopt outbound marketing techniques to generate B2B leads and boost sales.

Don’t Ever Assume That Outbound Marketing is Dead or Irrelevant. It is alive and well in the business world and is not going anywhere anytime soon. Most people think of outbound marketing as being about telemarketing. However, this negative stereotype is more about where outbound marketing is used badly. It’s important to keep your ethical standards high when you’re promoting your business, but it’s equally important to understand how outbound marketing can help you.

In the B2B tech context, outbound marketing is a way of building a relationship between the business or organization and the customer. If done right it is a great way to engage the customer, but it is also important to remember that it is not a 1-way street. It is a method of qualifying leads as well and a process that involves creating content and then capturing leads. 

LinkedIn account as a LeadGen Platform

Turning your LinkedIn account into a lead generation machine is a process that can take a while, but it gets easier with time. One of the most effective ways to do this is by using InMail. InMail is the single best outbound marketing channel for lead generation that exists today. No other channel can help you get in touch with more people in such a targeted fashion as InMail.

LinkedIn is a great tool for networking | amiy

LinkedIn is no longer just a B2B social network. In fact, in 2017, LinkedIn made changes to its platform to make it easier for B2B marketers to get leads. Whether you are a salesperson, marketing manager, or owner of a small business, you can use the following strategies to help expand your business and to help you expand your network.

 1. Use LinkedIn’s “Suggested People” feature to find leads

 2. Use LinkedIn ProFinder to Connect with Companies

 3. Add a “Call to Action” Button

LinkedIn has been around for quite some time and is often considered more as a professional platform similar to Facebook as opposed to a lead generation platform. However, marketers have already understood the potential of LinkedIn as a lead generation platform and are putting it to good use. 

We all know that LinkedIn is a great platform for prospecting and allows you to connect to professionals and build your network. The better connections you make, the more prospects you get. But, you need to understand that it takes time for the prospect to get to know you. According to recent research, it takes approximately 9 connections before the prospect can connect with you. So, mastering the art of prospecting on LinkedIn isn’t an easy job.

Cold email as the low-cost approach

With the cost of lead generation continuing to rise, the most low-cost, fast, effective approach for B2B outbound marketers is cold email because it helps them to build relationships with potential customers that convert into revenue.

The reason cold email works so well is that it has a high response rate of between 22%-60% compared to other channels. The lower price point to get started (you can send individual emails for as low as a few cents each) and the ability to scale your outreach quickly means you can get more of your targeted prospects to engage with your brand which drives awareness, and builds trust and leads to sales.

Effective Outbound marketing strategy

As with most types of marketing, the best results come from applying an effective strategy; but how do you know what that strategy should be? If you’re just getting started with outbound marketing, you can use this framework to guide your initial efforts:

Research your market and assess what types of prospective organizations are out there based on what they’re looking for. This will help you determine who you want to reach out to. Partnerships and alliances are very important in B2B sales. Begin by sending out introductory emails to prospective partners. 

For B2B salespeople to get better at their craft, there needs to be a more structured approach to building outbound campaigns. There are lots of great resources already out there on the best approaches for prospecting and cold email outreach.

Outsourcing sales

Most B2B companies have serious problems with closing deals. After years of experience, your employees still struggle with closing deals. What if this can be done in a better, easier, and more efficient way? How about outsourcing your sales to the Amiy B2B sales team that can generate more leads and close more deals for you.

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Amiy has developed a highly scalable, custom-built B2B outbound sales and development platform that allows our clients to target and engage with their best-fit leads. Don’t waste money and time on low-quality leads and more cash for our clients to funnel into sales development work and sales activities.

Outbound marketing is a technique that many companies use to market to customers. By utilizing outbound marketing techniques, B2B tech marketers can generate leads and boost sales. We hope our blog post has helped you learn more about outbound marketing and what it can do for your business. If you have any questions about Saas outbound marketing, contact us anytime at Amiy.

We do the legwork of identifying and generating the most qualified leads and boosting the sales cycle. This allows you to focus on your core strengths and business objectives, while we take care of the rest. Contact us today to learn more about how we can help you deliver qualified sales meetings.