Lead Gen

Strategy, contact sourcing, and data validation                 

Sales Funnel Showing Leads at the Top, Prospects in the Middle, and Customers in the Bottom

In addition to providing Human-Centric outreach communications, Amiy also provides effective lead generation strategies and relevant data sourcing – a database with emails and phone numbers.

B2B sales is a complicated process, which is time and resource intensive. From lead generation to tracking and conversions; Amiy is founded to help you focus on your actual business.

This is a fact that most companies don’t realize. If you’re a startup, you’ll probably want to focus on getting an understanding of what are your potential B2B  clients’ pain points, and how your Saas solution can address them. So, the best way for generating these kinds of leads is to research about your target audience, to get qualitative feedback and to dive deeper into their concerns.

You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. As generating each lead costs your company money, an effective lead generation strategy should focus on maximizing the number of high-quality leads, while filtering out those that are less relevant. How is this achieved?

Key to maximizing the quality of leads is to ensure that they are actually interested in your offering and that they are the right demographic and persona. This can be achieved by identifying which marketing channels or techniques drive the best quality leads. It is also important to segment your lead data based on the source of contact so that you can identify which type of lead each person represents and then act accordingly.

When looking to establish a lead generation strategy, it is important to understand the types of leads available. The most common types of leads include:

Inbound Leads

These are leads that come to you through your website, for example, through a form.

Leads come from people who are interested in what you have to offer and are happy to provide their details to get more information or sign up for new services.

Chain Leads

These types of leads are referred by someone who knows a potential customer, usually from your current or past customer base or from one of your partners. You can also seek out these leads by doing joint promotions with another company, for example, where a partner company refers their clients to you in return for the same.

Outbound Leads

Outbound leads are developed by the sales team proactively reaching out to possible customers through direct contact initiated by one of our representatives (the Amiy SDR). Outbound leads are defined as “cold” leads, meaning the prospect has not volunteered for any communication.

If you want to learn even more about our approach, visit our blog:

Blogs

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If you want to know more about the role of an SDR and how to become good at it, read this blog post:

SDR Role

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Contact us today to learn more about how we can help you deliver qualified sales meetings.

Contact Us

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